What should a listing firm do upon receiving an offer from a subagent after another offer has been presented to the seller?

When a listing firm receives an offer from a subagent after presenting another offer to the seller, the best course of action is to present the new offer quickly and without any bias. This approach ensures that the seller has the most up-to-date information to make an informed decision. It's important for the listing firm to remain impartial and present each offer on its own merits, allowing the seller to compare and contrast their options without influence from the listing firm’s preferences or opinions.

By promptly presenting the new offer, the listing firm demonstrates transparency and maintains trust with the seller. This practice aligns with the fiduciary duty owed to the seller, ensuring they are fully aware of all opportunities available to them in the current market. This method enhances the seller's ability to make well-informed decisions regarding their property.

The other options would not serve in the seller’s best interest. Ignoring the new offer could result in a missed opportunity, whereas discussing the merits with the seller could introduce bias and complicate the decision-making process. Confirming the offer details may be unnecessary if the details have been provided adequately already. Therefore, the most effective and appropriate response is to present the offer quickly and without bias.