What is the role of a listing licensee in relation to a listing firm?

The role of a listing licensee primarily involves negotiating on behalf of the seller. This includes representing the seller's interests throughout the selling process, which encompasses discussing terms, prices, and conditions with potential buyers and their agents. The listing licensee works to ensure that their client's best interests are met and strives to secure the most favorable outcomes from negotiations.

While managing the sale process is an important aspect of a listing licensee's duties, it is more nuanced than simply managing; it involves strategic actions and decisions during negotiations. Generating leads is typically a broader function that may involve various marketing and outreach efforts, and although it may fall under the listing licensee's responsibilities, negotiation is a core duty. Providing legal advice falls outside the scope of a listing licensee's role, as legal counsel should be provided by qualified attorneys rather than real estate professionals. This delineation ensures that clients receive proper legal guidance when needed.