What can a listing firm in the MLS do if contacted by a non-MLS firm to set up a showing for a buyer?

A listing firm in the MLS has specific obligations when dealing with requests from non-MLS firms seeking to show a property. By opting to give the cooperating firm access to the property without unreasonable delay, the listing firm adheres to MLS policies and promotes cooperation among brokers, which is essential in the real estate market.

This principle supports the idea of accessibility to property for potential buyers, ultimately benefiting sellers as it encourages a wider pool of interested parties. Additionally, if the seller has explicitly prohibited access in writing, the listing firm would be obliged to respect that limitation. However, in the absence of such written directives, the firm's primary responsibility is to facilitate viewings to enhance the chances of a successful sale.

This approach aligns with collaborative practices that enhance the professionalism within the industry and fosters trust among various real estate participants. It is essential for a listing firm to balance their obligations while ensuring that sellers' preferences are respected when it comes to conducting showings.