What best describes a listing contract?

A listing contract is best described as a personal service contract. This type of contract establishes a relationship between a property owner and a real estate professional, wherein the realtor agrees to represent the seller in the marketing and sale of their property. The personal nature of the contract emphasizes the trust and confidence the property owner places in the agent's expertise, skills, and judgment regarding their specific property.

The listing contract is unique to the individual property and seller, which distinguishes it from other types of agreements. Unlike a partnership agreement, which involves collaboration between two or more parties for a common business purpose, a listing contract centers solely on the relationship between the seller and the broker. It also differs from a real estate investment contract, which typically involves investment opportunities or joint ventures, and a standard purchase agreement, which pertains to the sale of property rather than the representation of the seller in the sale process. In essence, the personal service aspect highlights the agent's role in providing tailored service to the seller throughout the listing and selling process.