Under Wisconsin's license law, what must licensees advise buyer clients about?

In Wisconsin's license law, it is critical for licensees to advise their buyer clients about the purchase price of a property. This aspect is fundamental to the real estate transaction process, as understanding the purchase price directly influences a buyer's decision-making. Licensees have a responsibility to ensure that buyers comprehend not only the listed price but also market conditions that may affect that price, potential negotiation strategies, and implications of the pricing on the overall investment.

The emphasis on advising clients about the purchase price aligns with the duties of a real estate broker, which include acting in the best interest of the client and providing essential information to help clients make informed decisions during their property transaction. Although aspects like emotional factors, financing options, and potential tax benefits are important in the home-buying process and may be discussed, the regulation specifically highlights the importance of clear communication regarding the purchase price as a key element in the transaction.