Under Wisconsin license law, what must licensees obtain when advertising listed property?

In Wisconsin, when licensees advertise listed property, obtaining the owner's consent is essential. This requirement ensures that the property owner is aware of and agrees to how their property is being represented in advertising. It protects the rights of the owner and helps maintain trust between the client and the broker.

This process typically involves the property owner signing an agreement or giving explicit permission for the advertisement to proceed. It also aligns with ethical practices in real estate, emphasizing that any marketing efforts undertaken by the licensee must be authorized by the owner of the property. Obtaining consent not only fosters transparency but also ensures compliance with regulatory standards within the state.

Other options such as a market value assessment, municipal approval, or an advertising agency contract are not necessary preconditions for advertising under Wisconsin license law, focusing instead on the clear necessity of owner consent in the advertising process.