Under Wisconsin license law, a licensee without any experience in business brokerage is offered a chance to list a business. The licensee shall:

In Wisconsin, licensees are required to adhere to certain standards of professionalism and competence when engaging in business brokerage. When a licensee who lacks experience in this specific area is presented with an opportunity to list a business, the most prudent course of action is to seek the assistance of someone who is knowledgeable and has more experience in business brokerage.

By engaging the help of a competent business licensee, the original licensee can ensure that the listing and subsequent transactions are managed with the necessary expertise. This not only protects the interests of the client but also helps the less experienced licensee learn from a more knowledgeable practitioner. Identifying the assisting professional and acknowledging their role allows for transparency and ensures that all parties are clear about who is responsible for what aspects of the business listing.

This approach aligns with the ethical obligations licensees have to act in the best interests of their clients, maintaining high standards of practice within the real estate profession. It also supports the foundation of knowledge and experience in specialty areas like business brokerage, where a strong understanding of valuation methods, market conditions, and legal considerations is essential for successful transactions.