According to Wisconsin license law, when must an agent disclose their licensed status to a listing firm?

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The requirement for an agent to disclose their licensed status to a listing firm is grounded in maintaining transparency and professionalism within real estate transactions. By needing to disclose this information before negotiating on the property, which includes activities such as viewing the property, the law aims to ensure that all parties are fully aware of the agent's qualifications and the potential for any conflicts of interest.

This disclosure establishes trust and clarity from the outset of the agent-client relationship, allowing the listing firm and the seller to make more informed decisions throughout the negotiation process. The importance of early disclosure cannot be overstated, as it sets the tone for ethical interactions and compliance with state regulations, thus protecting both the agent's and the firm's interests.

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